Advertiser guide

1. Account · 2. Campaigns · 3. Creatives · 4. Targeting · 5. Budget and pacing · 6. Landing-page rules · 7. Quality and reporting

1. Account

Sign up on the DSP at dsp.msadsnetwork.com, complete your company profile and add funds (or agree postpaid terms with our team). Campaigns only bid while your account is active and funded.

2. Campaigns

Create a campaign: choose the format (display, native, video, pop, push), the bid model and the bid.
Set start and end dates, a daily budget and/or a total budget.
Submit for review. Our team approves campaigns before they can bid.

3. Creatives

Upload images, HTML or video in the standard IAB sizes (300×250, 728×90, 320×50, 300×600, 970×250 and more), or a native title/description/image.
Each creative needs a working landing page URL. Creatives are reviewed before serving.
Ads render inside a secure frame on the publisher page and carry an “Ad” label and AdChoices.

4. Targeting

Target by country, device, operating system, browser, site category, keywords, specific sites (allow-list) and audience segments. Visitors who have limited personalised ads — and EEA/UK/CH visitors without consent — only see contextual (non-audience) campaigns.

5. Budget and pacing

Even pacing spreads your daily budget across the day; accelerated spends as fast as matching inventory allows.
Optional hourly pacing (enabled per campaign on request) keeps spend in line with an hourly schedule so the daily budget is not used up in the first hours.
Bidding stops automatically when the daily or total budget is reached.

6. Landing-page rules

We regularly scan the landing pages of active campaigns. Not allowed:

Cloaking — showing different content to reviewers or crawlers than to real visitors.
Automatic downloads (APK, EXE, ZIP and similar) or forced redirects to app stores.
Phishing, fake login pages, fake system/virus alerts, or misuse of other brands.
Long or changing redirect chains that hide the final destination.

Campaigns that break these rules are paused after review and may be rejected.

7. Quality and reporting

You pay only for impressions and clicks that pass our invalid-traffic checks.
Reports in the DSP show impressions, clicks, spend and conversions by campaign, creative, site, country, device, operating system and browser.
Our buyer identity is published in buyers.json; supply paths are declared through ads.txt, sellers.json and SupplyChain (schain).